If you know what RSS feeds are, this may be of interest to you. A few days old now, but Google's purchase of Feedburner, which showed to be a no-brainer for the search king, shows even more forethought than I originally thought. David A. Utter explains in Feedburner Fears After Google's Grab that the monetization of RSS feeds is something Google may successfully be able to sidestep Microsoft with, even though Microsoft is building entire application suites built around publishing RSS, reading RSS. etc.. Essentially, what people (and Google) become most interested in is who is reading my feed? The fact that they're reading it through Internet Explorer,, well Google would have it a different way of course if they could, but truth is, for now, no harm done.
Kostas
posted on Wednesday, May 30