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Thursday, September 2
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IN ATHENS
1:41a,  19° Fair

Olympic Air marketing campaign

A couple of Olympic Air pre-launch television commercials have turned up on YouTube. The spots show ordinary people writing encouraging messages, presumably to Olympic Air, on Post-it notes.

The videos end with the message "On October 1st, a new era begins" and a new marketing slogan, "Η Ελλάδα ψηλά." (literal translation: "Greece high")

Olympic Air is promising a clean start. The company has announced that a new fleet of airplanes is on order and that it will carry out 65% of the total number of flights as it it did prior to re-organizing.

DF: We like the positive, "we're with you" tone of the videos.  What do you all think? Post your comments here.

ant1online (Thanks to Penny for sending this our way.)

 




posted on Friday, September 18



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