Greece recently ranked 9th in the annual "Country Brand Index, published by global strategic branding firm, FutureBrand.
From the report:
“GREECE HAS GREAT COUNTRY ASSETS, BUT NEEDS TO BE STEADIER WITH ITS BRAND EFFORTS .”
Greece slipped in 2007--having placed 5th overall last year.
What's the problem? Well, there is the question of a "non-integrated" campaign. Greece's new tagline, "Explore your senses" is solid, but why not follow up with a website that follows up and delivers a unique user experience?
Others feel that Greece's branding is focused too much on what we'll call "retail tourism." Why not attack the corporate market and position Greece as an attractive business destination?
DF: "Brand Greece" is attracting a lot of attention these days. Much of it due to the efforts of Secretary General of Information, Panos Livadas. Daily Frappe met up with the Secretary General during his recent trip to the States. More on our chat with the Secretary tomorrow...
download report (pdf)
branding greece
posted on Monday, November 26
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