Hennes & Mauritz, otherwise known as H&M, is the Swedish fashion chain that boasts over 1,300 outlets worldwide. With its bargain priced stylish collections of chic womens, mens, and childrens clothing and accessories, the company has become a household name to millions. H&M has now set its eyes on the untapped Greek market and is planning on opening its first store in Athens sometime in Spring of 2007. The location is still under raps, however, we assume it will be somewhere on Ermou St. and will compete with the widely popular clothing chain out of Spain, Zara.
H&M has successfully used celebrity designers like Stella McCartney, Karl Lagerfeld, and Madonna to accent its offerings and create buzz for the company.
DF: No doubt the Greek market holds loads of potential for H&M....for we know there are millions of Greeks out there thirsty for new styles...
posted on Tuesday, December 12
Fashion & Style