Tourism Development Minister Aris Spiliotopoulos unveiled Greece's tourist campaign abroad for the year 2008, during an event held at the Athens Concert Hall (Megaron) on Tuesday evening.
With the central slogan being "Greece: The true experience", Greece "for the first time capitalizes technically on a unified strategic platform made in such a way as to be able to host and support the communications policy for the entire country, on every sector, every service and every product," the minister added.
Greece will continue to promote itself on big networks like BBC and CNN and has vowed to triple its budget used for projection of the campaign.
DF: OK, let's do a quick break down.
Typeface: A
Clean and modern. We like.
Imagery: B
It's good but somehow lacking verve.
Wordmark/logo: C+
We're just not feeling the wrap around white stones (at least we think they are stones) around the "G." Maybe we need some more time to let it sink in.
Layout/Graphics: A -
Fantastic! We especially like the mouse cursor "click Greece" concept.
Print/Web integration: D*
If you are going to allude to the web/Internet on the print side, you have to back it up. In its current state, visitgreece.gr is not consistent with the campaign. (*we hope a revamped site is in the works for 2008!)
Tag line: B+
Greece is the real deal. "The True Experience" gets to the core in a simple and elegant way.
Overall Brand experience: B+
Congrats to all involved. You make us proud.
.
visitgreece
posted on Thursday, December 13