Did you know Greece leads the world in percentage of olive oil output that is extra virgin(EEVO)? We do! Approximately 80% of the olive oil produced in Greece is extra virgin, compared with approximately 50% of Italian and Spanish oils. When it comes to total olive oil production, Greece is no slouch—being third behind Italy and Spain. So how many Greek EEVO products are in the top 10 selling EEVO's in the United States
? Zero. Ouch. Markeing good quality olive oil to Americans is no easy feat—thank the Italians for that.
Perhaps this new brand can help.
"Miterra is a company that constantly searches every corner of Greece in order to locate the best products this land has to offer. Miterra’s mission is to bring to its customers the quality of goods that local producers reserve for their own family table and the company’s pledge to her customers is that only the very best are good enough to carry the Miterra brand."
Interesting stat— On an individual basis, Greeks consume more than 26 times more olive oil than Americans.
29-10-2012 | Posted by Spiro